1. |
Did you get a pay rise last year?
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Number of participants: 120
79 (65.8%): yes
41 (34.2%): no
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2. |
How often do you use the product XY?
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Number of participants: 101
38 (37.6%): daily
36 (35.6%): weekly
18 (17.8%): monthly
6 (5.9%): yearly
3 (3.0%): never
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3. |
Which cities have you already visited?
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Number of participants: 108
68 (63.0%): New York
55 (50.9%): Paris
42 (38.9%): London
16 (14.8%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 179
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
- |
- |
- |
- |
- |
- |
179x  |
100.00 |
- |
- |
4.00 |
0.00 |
Apple |
45x |
25.14 |
34x |
18.99 |
59x |
32.96 |
- |
- |
41x |
22.91 |
2.77 |
1.44 |
Amazon |
46x |
25.70 |
55x |
30.73 |
43x |
24.02 |
- |
- |
35x |
19.55 |
2.57 |
1.39 |
Samsung |
50x |
27.93 |
39x |
21.79 |
39x |
21.79 |
- |
- |
51x |
28.49 |
2.79 |
1.56 |
Microsoft |
38x |
21.23 |
51x |
28.49 |
38x |
21.23 |
- |
- |
52x |
29.05 |
2.87 |
1.51 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 127
0 = leisure 100 = money
Arithmetic average: 56.34
Mean absolute deviation: 22.17
Standard deviation: 26.79
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6. |
What is more important to you?
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Number of participants: 138
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
18x |
14.06 |
21x |
16.41 |
19x |
14.84 |
25x |
19.53 |
12x |
9.38 |
11x |
8.59 |
22x |
17.19 |
sport |
3.88 |
2.02 |
family |
14x |
11.38 |
16x |
13.01 |
23x |
18.70 |
32x |
26.02 |
12x |
9.76 |
14x |
11.38 |
12x |
9.76 |
career |
3.83 |
1.78 |
leisure |
14x |
12.07 |
12x |
10.34 |
11x |
9.48 |
28x |
24.14 |
21x |
18.10 |
16x |
13.79 |
14x |
12.07 |
money |
4.16 |
1.85 |
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7. |
How satisfied are you with the following items?
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Number of participants: 93
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
16x |
19.28 |
8x |
9.64 |
10x |
12.05 |
16x |
19.28 |
13x |
15.66 |
9x |
10.84 |
11x |
3.40 |
1.72 |
quality |
3x |
3.85 |
13x |
16.67 |
20x |
25.64 |
9x |
11.54 |
13x |
16.67 |
14x |
17.95 |
6x |
3.81 |
1.53 |
documentation |
2x |
2.74 |
16x |
21.92 |
19x |
26.03 |
11x |
15.07 |
12x |
16.44 |
8x |
10.96 |
5x |
3.57 |
1.41 |
customer service |
5x |
6.49 |
10x |
12.99 |
17x |
22.08 |
17x |
22.08 |
11x |
14.29 |
9x |
11.69 |
8x |
3.67 |
1.44 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 92
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
5x |
6.17 |
12x |
14.81 |
6x |
7.41 |
16x |
19.75 |
9x |
11.11 |
20x |
24.69 |
13x |
4.06 |
1.67 |
56% |
quality |
3x |
4.29 |
8x |
11.43 |
12x |
17.14 |
15x |
21.43 |
12x |
17.14 |
15x |
21.43 |
5x |
4.08 |
1.49 |
50% |
documentation |
1x |
1.45 |
11x |
15.94 |
10x |
14.49 |
18x |
26.09 |
14x |
20.29 |
9x |
13.04 |
6x |
3.95 |
1.35 |
52% |
customer service |
5x |
7.04 |
11x |
15.49 |
8x |
11.27 |
16x |
22.54 |
10x |
14.08 |
15x |
21.13 |
6x |
3.92 |
1.61 |
50% |
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9. |
On which days do you use following products:
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Number of participants: 84
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
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Product A |
26x |
30.95 |
30x |
35.71 |
26x |
30.95 |
18x |
21.43 |
15x |
17.86 |
10x |
11.90 |
Product B |
7x |
8.33 |
30x |
35.71 |
35x |
41.67 |
21x |
25.00 |
9x |
10.71 |
6x |
7.14 |
Product C |
12x |
14.29 |
17x |
20.24 |
21x |
25.00 |
19x |
22.62 |
14x |
16.67 |
8x |
9.52 |
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10. |
How many hours per day do you use following products:
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Number of participants: 50
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