1. |
Did you get a pay rise last year?
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Number of participants: 151
106 (70.2%): yes
45 (29.8%): no
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2. |
How often do you use the product XY?
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Number of participants: 132
58 (43.9%): daily
37 (28.0%): weekly
17 (12.9%): monthly
4 (3.0%): yearly
16 (12.1%): never
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3. |
Which cities have you already visited?
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Number of participants: 141
79 (56.0%): New York
84 (59.6%): Paris
61 (43.3%): London
33 (23.4%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 224
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
- |
- |
224x  |
100.00 |
- |
- |
- |
- |
- |
- |
2.00 |
0.00 |
Apple |
67x |
29.91 |
6x |
2.68 |
50x |
22.32 |
44x |
19.64 |
57x |
25.45 |
3.08 |
1.56 |
Amazon |
59x |
26.34 |
7x |
3.13 |
48x |
21.43 |
65x |
29.02 |
45x |
20.09 |
3.13 |
1.47 |
Samsung |
67x |
29.91 |
- |
- |
56x |
25.00 |
53x |
23.66 |
48x |
21.43 |
3.07 |
1.52 |
Microsoft |
55x |
24.55 |
- |
- |
61x |
27.23 |
48x |
21.43 |
60x |
26.79 |
3.26 |
1.49 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 167
0 = leisure 100 = money
Arithmetic average: 47.98
Mean absolute deviation: 23.88
Standard deviation: 28.93
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6. |
What is more important to you?
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Number of participants: 170
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
43x |
27.56 |
12x |
7.69 |
19x |
12.18 |
34x |
21.79 |
22x |
14.10 |
12x |
7.69 |
14x |
8.97 |
sport |
3.46 |
1.98 |
family |
34x |
25.37 |
16x |
11.94 |
20x |
14.93 |
30x |
22.39 |
16x |
11.94 |
9x |
6.72 |
9x |
6.72 |
career |
3.31 |
1.86 |
leisure |
16x |
11.85 |
11x |
8.15 |
19x |
14.07 |
28x |
20.74 |
23x |
17.04 |
14x |
10.37 |
17x |
12.59 |
money |
4.10 |
1.86 |
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7. |
How satisfied are you with the following items?
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Number of participants: 99
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
13x |
13.98 |
12x |
12.90 |
15x |
16.13 |
11x |
11.83 |
14x |
15.05 |
18x |
19.35 |
10x |
3.66 |
1.77 |
quality |
14x |
16.67 |
11x |
13.10 |
15x |
17.86 |
17x |
20.24 |
15x |
17.86 |
9x |
10.71 |
3x |
3.43 |
1.62 |
documentation |
9x |
11.54 |
5x |
6.41 |
17x |
21.79 |
14x |
17.95 |
15x |
19.23 |
9x |
11.54 |
9x |
3.70 |
1.55 |
customer service |
8x |
10.53 |
3x |
3.95 |
13x |
17.11 |
16x |
21.05 |
16x |
21.05 |
14x |
18.42 |
6x |
4.01 |
1.56 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 85
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
12x |
16.90 |
4x |
5.63 |
6x |
8.45 |
16x |
22.54 |
15x |
21.13 |
7x |
9.86 |
11x |
3.65 |
1.68 |
54% |
quality |
7x |
11.29 |
7x |
11.29 |
8x |
12.90 |
14x |
22.58 |
15x |
24.19 |
4x |
6.45 |
7x |
3.64 |
1.51 |
49% |
documentation |
8x |
13.33 |
6x |
10.00 |
7x |
11.67 |
16x |
26.67 |
8x |
13.33 |
9x |
15.00 |
6x |
3.69 |
1.63 |
49% |
customer service |
8x |
14.81 |
- |
- |
7x |
12.96 |
11x |
20.37 |
13x |
24.07 |
6x |
11.11 |
9x |
3.87 |
1.62 |
42% |
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9. |
On which days do you use following products:
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Number of participants: 84
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
Product A |
25x |
29.76 |
24x |
28.57 |
34x |
40.48 |
20x |
23.81 |
6x |
7.14 |
4x |
4.76 |
Product B |
6x |
7.14 |
23x |
27.38 |
31x |
36.90 |
23x |
27.38 |
11x |
13.10 |
7x |
8.33 |
Product C |
6x |
7.14 |
13x |
15.48 |
21x |
25.00 |
25x |
29.76 |
9x |
10.71 |
11x |
13.10 |
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10. |
How many hours per day do you use following products:
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Number of participants: 50
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