1. |
Did you get a pay rise last year?
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Number of participants: 191
136 (71.2%): yes
55 (28.8%): no
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2. |
How often do you use the product XY?
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Number of participants: 182
77 (42.3%): daily
61 (33.5%): weekly
24 (13.2%): monthly
9 (4.9%): yearly
11 (6.0%): never
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3. |
Which cities have you already visited?
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Number of participants: 187
121 (64.7%): New York
85 (45.5%): Paris
90 (48.1%): London
66 (35.3%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 269
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
269x  |
100.00 |
- |
- |
- |
- |
- |
- |
- |
- |
1.00 |
0.00 |
Apple |
5x |
1.86 |
75x |
27.88 |
69x |
25.65 |
53x |
19.70 |
67x |
24.91 |
3.38 |
1.19 |
Amazon |
5x |
1.86 |
78x |
29.00 |
60x |
22.30 |
66x |
24.54 |
60x |
22.30 |
3.36 |
1.17 |
Samsung |
30x |
11.15 |
59x |
21.93 |
69x |
25.65 |
61x |
22.68 |
50x |
18.59 |
3.16 |
1.27 |
Microsoft |
30x |
11.15 |
62x |
23.05 |
56x |
20.82 |
59x |
21.93 |
62x |
23.05 |
3.23 |
1.33 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 204
0 = leisure 100 = money
Arithmetic average: 49.72
Mean absolute deviation: 25.80
Standard deviation: 30.82
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6. |
What is more important to you?
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Number of participants: 203
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
66x |
34.02 |
14x |
7.22 |
22x |
11.34 |
50x |
25.77 |
15x |
7.73 |
17x |
8.76 |
10x |
5.15 |
sport |
3.13 |
1.90 |
family |
49x |
26.06 |
20x |
10.64 |
32x |
17.02 |
45x |
23.94 |
20x |
10.64 |
9x |
4.79 |
13x |
6.91 |
career |
3.24 |
1.82 |
leisure |
31x |
17.42 |
9x |
5.06 |
25x |
14.04 |
51x |
28.65 |
27x |
15.17 |
9x |
5.06 |
16x |
8.99 |
money |
3.74 |
1.79 |
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7. |
How satisfied are you with the following items?
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Number of participants: 118
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
25x |
23.58 |
14x |
13.21 |
14x |
13.21 |
18x |
16.98 |
12x |
11.32 |
9x |
8.49 |
14x |
3.05 |
1.69 |
quality |
7x |
7.37 |
18x |
18.95 |
12x |
12.63 |
22x |
23.16 |
19x |
20.00 |
7x |
7.37 |
10x |
3.58 |
1.46 |
documentation |
11x |
11.70 |
6x |
6.38 |
17x |
18.09 |
25x |
26.60 |
13x |
13.83 |
9x |
9.57 |
13x |
3.62 |
1.49 |
customer service |
7x |
7.61 |
13x |
14.13 |
20x |
21.74 |
19x |
20.65 |
12x |
13.04 |
7x |
7.61 |
14x |
3.47 |
1.41 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 110
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
11x |
11.46 |
12x |
12.50 |
10x |
10.42 |
16x |
16.67 |
14x |
14.58 |
12x |
12.50 |
21x |
3.61 |
1.68 |
56% |
quality |
8x |
9.09 |
7x |
7.95 |
13x |
14.77 |
14x |
15.91 |
20x |
22.73 |
15x |
17.05 |
11x |
3.99 |
1.59 |
61% |
documentation |
7x |
8.64 |
6x |
7.41 |
11x |
13.58 |
13x |
16.05 |
19x |
23.46 |
13x |
16.05 |
12x |
4.01 |
1.58 |
45% |
customer service |
7x |
8.75 |
6x |
7.50 |
9x |
11.25 |
16x |
20.00 |
12x |
15.00 |
16x |
20.00 |
14x |
4.03 |
1.63 |
54% |
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9. |
On which days do you use following products:
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Number of participants: 110
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10. |
How many hours per day do you use following products:
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Number of participants: 61
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