1. |
Did you get a pay rise last year?
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Number of participants: 108
72 (66.7%): yes
36 (33.3%): no
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2. |
How often do you use the product XY?
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Number of participants: 103
33 (32.0%): daily
43 (41.7%): weekly
17 (16.5%): monthly
7 (6.8%): yearly
3 (2.9%): never
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3. |
Which cities have you already visited?
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Number of participants: 106
64 (60.4%): New York
56 (52.8%): Paris
45 (42.5%): London
18 (17.0%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 118
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 113
0 = leisure 100 = money
Arithmetic average: 59.33
Mean absolute deviation: 19.53
Standard deviation: 23.82
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6. |
What is more important to you?
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Number of participants: 144
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
12x |
9.02 |
15x |
11.28 |
25x |
18.80 |
26x |
19.55 |
26x |
19.55 |
12x |
9.02 |
17x |
12.78 |
sport |
4.08 |
1.78 |
family |
11x |
8.87 |
15x |
12.10 |
28x |
22.58 |
31x |
25.00 |
29x |
23.39 |
8x |
6.45 |
2x |
1.61 |
career |
3.68 |
1.43 |
leisure |
- |
- |
- |
- |
- |
- |
- |
- |
144x  |
100.00 |
- |
- |
- |
- |
money |
5.00 |
0.00 |
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7. |
How satisfied are you with the following items?
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Number of participants: 89
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
14x |
17.50 |
9x |
11.25 |
10x |
12.50 |
17x |
21.25 |
5x |
6.25 |
17x |
21.25 |
8x |
3.57 |
1.81 |
quality |
5x |
6.49 |
15x |
19.48 |
13x |
16.88 |
17x |
22.08 |
12x |
15.58 |
9x |
11.69 |
6x |
3.61 |
1.49 |
documentation |
2x |
2.63 |
14x |
18.42 |
16x |
21.05 |
19x |
25.00 |
12x |
15.79 |
7x |
9.21 |
6x |
3.66 |
1.33 |
customer service |
3x |
4.35 |
8x |
11.59 |
14x |
20.29 |
21x |
30.43 |
10x |
14.49 |
7x |
10.14 |
6x |
3.76 |
1.32 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 78
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
10x |
14.93 |
12x |
17.91 |
7x |
10.45 |
10x |
14.93 |
10x |
14.93 |
8x |
11.94 |
10x |
3.39 |
1.72 |
54% |
quality |
1x |
1.56 |
6x |
9.38 |
4x |
6.25 |
16x |
25.00 |
20x |
31.25 |
11x |
17.19 |
6x |
4.40 |
1.27 |
60% |
documentation |
1x |
1.75 |
4x |
7.02 |
9x |
15.79 |
14x |
24.56 |
18x |
31.58 |
6x |
10.53 |
5x |
4.19 |
1.21 |
48% |
customer service |
2x |
3.45 |
2x |
3.45 |
9x |
15.52 |
10x |
17.24 |
13x |
22.41 |
17x |
29.31 |
5x |
4.53 |
1.40 |
47% |
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9. |
On which days do you use following products:
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Number of participants: 81
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
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∑ |
% |
∑ |
% |
∑ |
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Product A |
22x |
27.16 |
26x |
32.10 |
27x |
33.33 |
18x |
22.22 |
10x |
12.35 |
1x |
1.23 |
Product B |
1x |
1.23 |
24x |
29.63 |
30x |
37.04 |
23x |
28.40 |
7x |
8.64 |
6x |
7.41 |
Product C |
7x |
8.64 |
18x |
22.22 |
24x |
29.63 |
30x |
37.04 |
8x |
9.88 |
9x |
11.11 |
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10. |
How many hours per day do you use following products:
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Number of participants: 42
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