1. |
Did you get a pay rise last year?
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Number of participants: 149
87 (58.4%): yes
62 (41.6%): no
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2. |
How often do you use the product XY?
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Number of participants: 130
45 (34.6%): daily
42 (32.3%): weekly
23 (17.7%): monthly
7 (5.4%): yearly
13 (10.0%): never
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3. |
Which cities have you already visited?
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Number of participants: 138
79 (57.2%): New York
75 (54.3%): Paris
49 (35.5%): London
25 (18.1%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 150
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 145
0 = leisure 100 = money
Arithmetic average: 51.79
Mean absolute deviation: 16.96
Standard deviation: 22.96
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6. |
What is more important to you?
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Number of participants: 180
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
25x |
14.37 |
17x |
9.77 |
26x |
14.94 |
64x |
36.78 |
18x |
10.34 |
11x |
6.32 |
13x |
7.47 |
sport |
3.68 |
1.67 |
family |
12x |
7.19 |
18x |
10.78 |
33x |
19.76 |
66x |
39.52 |
20x |
11.98 |
12x |
7.19 |
6x |
3.59 |
career |
3.74 |
1.40 |
leisure |
- |
- |
- |
- |
- |
- |
180x  |
100.00 |
- |
- |
- |
- |
- |
- |
money |
4.00 |
0.00 |
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7. |
How satisfied are you with the following items?
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Number of participants: 118
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
18x |
16.98 |
11x |
10.38 |
16x |
15.09 |
24x |
22.64 |
17x |
16.04 |
5x |
4.72 |
15x |
3.29 |
1.54 |
quality |
8x |
7.48 |
12x |
11.21 |
25x |
23.36 |
28x |
26.17 |
15x |
14.02 |
8x |
7.48 |
11x |
3.56 |
1.35 |
documentation |
3x |
3.13 |
5x |
5.21 |
23x |
23.96 |
31x |
32.29 |
16x |
16.67 |
6x |
6.25 |
12x |
3.83 |
1.14 |
customer service |
4x |
3.88 |
9x |
8.74 |
25x |
24.27 |
23x |
22.33 |
18x |
17.48 |
7x |
6.80 |
17x |
3.73 |
1.27 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 110
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
7x |
7.00 |
10x |
10.00 |
16x |
16.00 |
19x |
19.00 |
11x |
11.00 |
19x |
19.00 |
18x |
3.90 |
1.59 |
57% |
quality |
4x |
4.35 |
5x |
5.43 |
17x |
18.48 |
17x |
18.48 |
16x |
17.39 |
20x |
21.74 |
13x |
4.22 |
1.46 |
55% |
documentation |
4x |
4.55 |
10x |
11.36 |
12x |
13.64 |
13x |
14.77 |
19x |
21.59 |
18x |
20.45 |
12x |
4.14 |
1.54 |
50% |
customer service |
4x |
4.71 |
10x |
11.76 |
5x |
5.88 |
17x |
20.00 |
15x |
17.65 |
20x |
23.53 |
14x |
4.25 |
1.56 |
60% |
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9. |
On which days do you use following products:
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Number of participants: 103
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10. |
How many hours per day do you use following products:
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Number of participants: 68
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