1. |
Did you get a pay rise last year?
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Number of participants: 78
49 (62.8%): yes
29 (37.2%): no
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2. |
How often do you use the product XY?
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Number of participants: 72
18 (25.0%): daily
31 (43.1%): weekly
12 (16.7%): monthly
4 (5.6%): yearly
7 (9.7%): never
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3. |
Which cities have you already visited?
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Number of participants: 73
45 (61.6%): New York
37 (50.7%): Paris
22 (30.1%): London
8 (11.0%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 82
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 74
0 = leisure 100 = money
Arithmetic average: 51.00
Mean absolute deviation: 21.95
Standard deviation: 25.53
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6. |
What is more important to you?
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Number of participants: 96
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
17x |
19.10 |
15x |
16.85 |
18x |
20.22 |
20x |
22.47 |
9x |
10.11 |
9x |
10.11 |
1x |
1.12 |
sport |
3.22 |
1.62 |
family |
7x |
7.87 |
22x |
24.72 |
25x |
28.09 |
22x |
24.72 |
5x |
5.62 |
7x |
7.87 |
1x |
1.12 |
career |
3.24 |
1.37 |
leisure |
- |
- |
- |
- |
96x  |
100.00 |
- |
- |
- |
- |
- |
- |
- |
- |
money |
3.00 |
0.00 |
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7. |
How satisfied are you with the following items?
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Number of participants: 55
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
10x |
19.23 |
7x |
13.46 |
7x |
13.46 |
10x |
19.23 |
11x |
21.15 |
4x |
7.69 |
3x |
3.35 |
1.65 |
quality |
2x |
4.76 |
6x |
14.29 |
6x |
14.29 |
6x |
14.29 |
14x |
33.33 |
6x |
14.29 |
2x |
4.05 |
1.48 |
documentation |
2x |
4.76 |
4x |
9.52 |
10x |
23.81 |
8x |
19.05 |
12x |
28.57 |
3x |
7.14 |
3x |
3.85 |
1.33 |
customer service |
2x |
4.76 |
5x |
11.90 |
4x |
9.52 |
9x |
21.43 |
9x |
21.43 |
8x |
19.05 |
5x |
4.14 |
1.51 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 50
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
6x |
14.63 |
3x |
7.32 |
2x |
4.88 |
7x |
17.07 |
9x |
21.95 |
9x |
21.95 |
5x |
4.03 |
1.80 |
61% |
quality |
2x |
5.88 |
3x |
8.82 |
4x |
11.76 |
7x |
20.59 |
9x |
26.47 |
6x |
17.65 |
3x |
4.16 |
1.49 |
55% |
documentation |
3x |
9.09 |
3x |
9.09 |
9x |
27.27 |
5x |
15.15 |
2x |
6.06 |
8x |
24.24 |
3x |
3.80 |
1.67 |
60% |
customer service |
- |
- |
2x |
6.25 |
5x |
15.63 |
9x |
28.13 |
8x |
25.00 |
6x |
18.75 |
2x |
4.37 |
1.19 |
61% |
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9. |
On which days do you use following products:
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Number of participants: 49
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
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∑ |
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∑ |
% |
∑ |
% |
∑ |
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Product A |
15x |
30.61 |
7x |
14.29 |
21x |
42.86 |
13x |
26.53 |
8x |
16.33 |
3x |
6.12 |
Product B |
5x |
10.20 |
21x |
42.86 |
9x |
18.37 |
13x |
26.53 |
5x |
10.20 |
6x |
12.24 |
Product C |
4x |
8.16 |
10x |
20.41 |
15x |
30.61 |
16x |
32.65 |
7x |
14.29 |
7x |
14.29 |
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10. |
How many hours per day do you use following products:
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Number of participants: 27
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