1. |
Did you get a pay rise last year?
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Number of participants: 53
32 (60.4%): yes
21 (39.6%): no
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2. |
How often do you use the product XY?
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Number of participants: 47
22 (46.8%): daily
11 (23.4%): weekly
8 (17.0%): monthly
2 (4.3%): yearly
4 (8.5%): never
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3. |
Which cities have you already visited?
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Number of participants: 46
33 (71.7%): New York
16 (34.8%): Paris
12 (26.1%): London
8 (17.4%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 52
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1. | 2. | 3. | 4. | 5. |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
Ø |
± |
Google |
13x |
25.00 |
9x |
17.31 |
11x |
21.15 |
12x |
23.08 |
7x |
13.46 |
2.83 |
1.40 |
Apple |
14x |
26.92 |
9x |
17.31 |
11x |
21.15 |
9x |
17.31 |
9x |
17.31 |
2.81 |
1.46 |
Amazon |
9x |
17.31 |
14x |
26.92 |
5x |
9.62 |
13x |
25.00 |
11x |
21.15 |
3.06 |
1.45 |
Samsung |
10x |
19.23 |
13x |
25.00 |
9x |
17.31 |
10x |
19.23 |
10x |
19.23 |
2.94 |
1.42 |
Microsoft |
6x |
11.54 |
7x |
13.46 |
16x |
30.77 |
8x |
15.38 |
15x |
28.85 |
3.37 |
1.34 |
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 43
0 = leisure 100 = money
Arithmetic average: 65.56
Mean absolute deviation: 24.33
Standard deviation: 29.49
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6. |
What is more important to you?
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Number of participants: 65
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
15x |
28.85 |
2x |
3.85 |
1x |
1.92 |
4x |
7.69 |
5x |
9.62 |
3x |
5.77 |
22x |
42.31 |
sport |
4.52 |
2.60 |
family |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
65x  |
100.00 |
career |
7.00 |
0.00 |
leisure |
13x |
25.49 |
- |
- |
1x |
1.96 |
6x |
11.76 |
2x |
3.92 |
2x |
3.92 |
27x |
52.94 |
money |
4.92 |
2.56 |
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7. |
How satisfied are you with the following items?
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Number of participants: 32
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
9x |
28.13 |
3x |
9.38 |
- |
- |
7x |
21.88 |
2x |
6.25 |
8x |
25.00 |
3x |
3.48 |
2.06 |
quality |
5x |
20.00 |
2x |
8.00 |
5x |
20.00 |
5x |
20.00 |
7x |
28.00 |
1x |
4.00 |
- |
3.40 |
1.58 |
documentation |
3x |
12.00 |
4x |
16.00 |
4x |
16.00 |
5x |
20.00 |
4x |
16.00 |
3x |
12.00 |
2x |
3.52 |
1.62 |
customer service |
4x |
14.81 |
5x |
18.52 |
3x |
11.11 |
4x |
14.81 |
5x |
18.52 |
1x |
3.70 |
5x |
3.18 |
1.59 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 32
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
8x |
28.57 |
2x |
7.14 |
2x |
7.14 |
2x |
7.14 |
5x |
17.86 |
6x |
21.43 |
3x |
3.48 |
2.08 |
43% |
quality |
4x |
14.29 |
5x |
17.86 |
4x |
14.29 |
2x |
7.14 |
6x |
21.43 |
5x |
17.86 |
2x |
3.62 |
1.81 |
57% |
documentation |
5x |
17.86 |
1x |
3.57 |
4x |
14.29 |
5x |
17.86 |
5x |
17.86 |
5x |
17.86 |
3x |
3.76 |
1.79 |
42% |
customer service |
4x |
16.00 |
- |
- |
5x |
20.00 |
2x |
8.00 |
5x |
20.00 |
4x |
16.00 |
5x |
3.80 |
1.79 |
33% |
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9. |
On which days do you use following products:
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Number of participants: 32
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
Product A |
16x |
50.00 |
6x |
18.75 |
8x |
25.00 |
6x |
18.75 |
7x |
21.88 |
7x |
21.88 |
Product B |
6x |
18.75 |
8x |
25.00 |
9x |
28.13 |
11x |
34.38 |
5x |
15.63 |
8x |
25.00 |
Product C |
7x |
21.88 |
5x |
15.63 |
7x |
21.88 |
8x |
25.00 |
4x |
12.50 |
9x |
28.13 |
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10. |
How many hours per day do you use following products:
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Number of participants: 18
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