1. |
Did you get a pay rise last year?
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Number of participants: 161
102 (63.4%): yes
59 (36.6%): no
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2. |
How often do you use the product XY?
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Number of participants: 145
45 (31.0%): daily
59 (40.7%): weekly
20 (13.8%): monthly
9 (6.2%): yearly
12 (8.3%): never
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3. |
Which cities have you already visited?
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Number of participants: 148
83 (56.1%): New York
82 (55.4%): Paris
56 (37.8%): London
26 (17.6%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 157
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 158
0 = leisure 100 = money
Arithmetic average: 54.01
Mean absolute deviation: 19.58
Standard deviation: 24.37
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6. |
What is more important to you?
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Number of participants: 192
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
21x |
12.00 |
21x |
12.00 |
20x |
11.43 |
60x |
34.29 |
26x |
14.86 |
11x |
6.29 |
16x |
9.14 |
sport |
3.83 |
1.70 |
family |
- |
- |
- |
- |
- |
- |
192x  |
100.00 |
- |
- |
- |
- |
- |
- |
career |
4.00 |
0.00 |
leisure |
2x |
1.24 |
11x |
6.83 |
22x |
13.66 |
66x |
40.99 |
31x |
19.25 |
19x |
11.80 |
10x |
6.21 |
money |
4.30 |
1.29 |
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7. |
How satisfied are you with the following items?
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Number of participants: 124
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
20x |
17.54 |
9x |
7.89 |
17x |
14.91 |
28x |
24.56 |
18x |
15.79 |
7x |
6.14 |
15x |
3.36 |
1.56 |
quality |
9x |
8.18 |
13x |
11.82 |
19x |
17.27 |
26x |
23.64 |
17x |
15.45 |
14x |
12.73 |
12x |
3.72 |
1.50 |
documentation |
7x |
6.67 |
12x |
11.43 |
25x |
23.81 |
23x |
21.90 |
16x |
15.24 |
10x |
9.52 |
12x |
3.63 |
1.40 |
customer service |
8x |
8.00 |
6x |
6.00 |
11x |
11.00 |
33x |
33.00 |
18x |
18.00 |
10x |
10.00 |
14x |
3.90 |
1.39 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 106
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
11x |
11.58 |
10x |
10.53 |
8x |
8.42 |
14x |
14.74 |
12x |
12.63 |
18x |
18.95 |
22x |
3.82 |
1.78 |
56% |
quality |
8x |
9.09 |
4x |
4.55 |
13x |
14.77 |
19x |
21.59 |
17x |
19.32 |
12x |
13.64 |
15x |
3.95 |
1.52 |
57% |
documentation |
5x |
5.88 |
4x |
4.71 |
15x |
17.65 |
19x |
22.35 |
15x |
17.65 |
13x |
15.29 |
14x |
4.04 |
1.43 |
52% |
customer service |
6x |
7.06 |
9x |
10.59 |
10x |
11.76 |
16x |
18.82 |
14x |
16.47 |
14x |
16.47 |
16x |
3.94 |
1.58 |
57% |
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9. |
On which days do you use following products:
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Number of participants: 104
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10. |
How many hours per day do you use following products:
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Number of participants: 57
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