1. |
Did you get a pay rise last year?
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Number of participants: 153
115 (75.2%): yes
38 (24.8%): no
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2. |
How often do you use the product XY?
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Number of participants: 142
90 (63.4%): daily
28 (19.7%): weekly
12 (8.5%): monthly
2 (1.4%): yearly
10 (7.0%): never
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3. |
Which cities have you already visited?
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Number of participants: 145
91 (62.8%): New York
82 (56.6%): Paris
103 (71.0%): London
83 (57.2%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 150
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 148
0 = leisure 100 = money
Arithmetic average: 30.64
Mean absolute deviation: 30.49
Standard deviation: 34.62
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6. |
What is more important to you?
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Number of participants: 176
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
114x |
68.26 |
7x |
4.19 |
8x |
4.79 |
15x |
8.98 |
9x |
5.39 |
4x |
2.40 |
10x |
5.99 |
sport |
2.10 |
1.86 |
family |
176x  |
100.00 |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
career |
1.00 |
0.00 |
leisure |
78x |
47.56 |
8x |
4.88 |
7x |
4.27 |
12x |
7.32 |
11x |
6.71 |
9x |
5.49 |
19x |
11.59 |
money |
2.81 |
2.30 |
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7. |
How satisfied are you with the following items?
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Number of participants: 74
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
24x |
33.80 |
7x |
9.86 |
8x |
11.27 |
10x |
14.08 |
5x |
7.04 |
10x |
14.08 |
7x |
2.92 |
1.88 |
quality |
19x |
27.54 |
11x |
15.94 |
10x |
14.49 |
10x |
14.49 |
6x |
8.70 |
7x |
10.14 |
6x |
2.90 |
1.72 |
documentation |
17x |
25.76 |
9x |
13.64 |
9x |
13.64 |
10x |
15.15 |
8x |
12.12 |
6x |
9.09 |
7x |
3.02 |
1.73 |
customer service |
18x |
27.69 |
7x |
10.77 |
12x |
18.46 |
10x |
15.38 |
7x |
10.77 |
6x |
9.23 |
5x |
2.98 |
1.70 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 67
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
20x |
32.79 |
7x |
11.48 |
3x |
4.92 |
13x |
21.31 |
4x |
6.56 |
8x |
13.11 |
6x |
2.96 |
1.87 |
44% |
quality |
16x |
27.12 |
6x |
10.17 |
7x |
11.86 |
8x |
13.56 |
10x |
16.95 |
9x |
15.25 |
3x |
3.30 |
1.88 |
30% |
documentation |
15x |
28.85 |
6x |
11.54 |
5x |
9.62 |
9x |
17.31 |
7x |
13.46 |
5x |
9.62 |
5x |
3.04 |
1.79 |
32% |
customer service |
16x |
29.63 |
4x |
7.41 |
4x |
7.41 |
10x |
18.52 |
9x |
16.67 |
8x |
14.81 |
3x |
3.31 |
1.90 |
25% |
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9. |
On which days do you use following products:
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Number of participants: 71
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10. |
How many hours per day do you use following products:
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Number of participants: 40
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