1. |
Did you get a pay rise last year?
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Number of participants: 84
52 (61.9%): yes
32 (38.1%): no
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2. |
How often do you use the product XY?
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Number of participants: 75
29 (38.7%): daily
28 (37.3%): weekly
12 (16.0%): monthly
1 (1.3%): yearly
5 (6.7%): never
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3. |
Which cities have you already visited?
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Number of participants: 70
39 (55.7%): New York
38 (54.3%): Paris
22 (31.4%): London
12 (17.1%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 80
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 71
0 = leisure 100 = money
Arithmetic average: 62.31
Mean absolute deviation: 22.60
Standard deviation: 27.88
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6. |
What is more important to you?
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Number of participants: 107
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
107x  |
100.00 |
sport |
7.00 |
0.00 |
family |
10x |
11.90 |
4x |
4.76 |
10x |
11.90 |
16x |
19.05 |
14x |
16.67 |
8x |
9.52 |
22x |
26.19 |
career |
4.57 |
2.00 |
leisure |
5x |
6.33 |
5x |
6.33 |
1x |
1.27 |
13x |
16.46 |
17x |
21.52 |
10x |
12.66 |
28x |
35.44 |
money |
5.20 |
1.83 |
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7. |
How satisfied are you with the following items?
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Number of participants: 54
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
9x |
17.31 |
4x |
7.69 |
6x |
11.54 |
9x |
17.31 |
7x |
13.46 |
10x |
19.23 |
7x |
3.69 |
1.82 |
quality |
7x |
15.91 |
3x |
6.82 |
7x |
15.91 |
7x |
15.91 |
10x |
22.73 |
7x |
15.91 |
3x |
3.76 |
1.71 |
documentation |
3x |
6.52 |
6x |
13.04 |
5x |
10.87 |
17x |
36.96 |
7x |
15.22 |
4x |
8.70 |
4x |
3.74 |
1.36 |
customer service |
3x |
6.25 |
4x |
8.33 |
10x |
20.83 |
11x |
22.92 |
4x |
8.33 |
9x |
18.75 |
7x |
3.88 |
1.52 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 56
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
8x |
17.02 |
3x |
6.38 |
3x |
6.38 |
4x |
8.51 |
11x |
23.40 |
12x |
25.53 |
6x |
4.05 |
1.91 |
76% |
quality |
3x |
7.14 |
5x |
11.90 |
4x |
9.52 |
9x |
21.43 |
11x |
26.19 |
7x |
16.67 |
3x |
4.05 |
1.54 |
47% |
documentation |
1x |
2.33 |
1x |
2.33 |
9x |
20.93 |
8x |
18.60 |
6x |
13.95 |
11x |
25.58 |
7x |
4.39 |
1.38 |
64% |
customer service |
3x |
7.50 |
1x |
2.50 |
5x |
12.50 |
6x |
15.00 |
9x |
22.50 |
12x |
30.00 |
4x |
4.47 |
1.56 |
52% |
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9. |
On which days do you use following products:
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Number of participants: 48
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Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
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∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
∑ |
% |
Product A |
20x |
41.67 |
11x |
22.92 |
10x |
20.83 |
11x |
22.92 |
4x |
8.33 |
7x |
14.58 |
Product B |
6x |
12.50 |
15x |
31.25 |
10x |
20.83 |
13x |
27.08 |
5x |
10.42 |
4x |
8.33 |
Product C |
7x |
14.58 |
10x |
20.83 |
6x |
12.50 |
11x |
22.92 |
6x |
12.50 |
8x |
16.67 |
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10. |
How many hours per day do you use following products:
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Number of participants: 32
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