1. |
Did you get a pay rise last year?
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Number of participants: 193
150 (77.7%): yes
43 (22.3%): no
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2. |
How often do you use the product XY?
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Number of participants: 168
94 (56.0%): daily
44 (26.2%): weekly
16 (9.5%): monthly
4 (2.4%): yearly
10 (6.0%): never
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3. |
Which cities have you already visited?
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Number of participants: 178
116 (65.2%): New York
104 (58.4%): Paris
110 (61.8%): London
85 (47.8%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 191
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 189
0 = leisure 100 = money
Arithmetic average: 35.17
Mean absolute deviation: 31.59
Standard deviation: 34.99
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6. |
What is more important to you?
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Number of participants: 244
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
244x  |
100.00 |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
- |
sport |
1.00 |
0.00 |
family |
114x |
53.02 |
32x |
14.88 |
21x |
9.77 |
21x |
9.77 |
4x |
1.86 |
8x |
3.72 |
15x |
6.98 |
career |
2.32 |
1.86 |
leisure |
89x |
43.63 |
11x |
5.39 |
17x |
8.33 |
25x |
12.25 |
12x |
5.88 |
13x |
6.37 |
17x |
8.33 |
money |
2.82 |
2.12 |
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7. |
How satisfied are you with the following items?
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Number of participants: 96
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
30x |
33.33 |
13x |
14.44 |
12x |
13.33 |
8x |
8.89 |
9x |
10.00 |
8x |
8.89 |
10x |
2.71 |
1.75 |
quality |
21x |
25.93 |
17x |
20.99 |
14x |
17.28 |
5x |
6.17 |
10x |
12.35 |
7x |
8.64 |
7x |
2.82 |
1.68 |
documentation |
17x |
22.08 |
7x |
9.09 |
20x |
25.97 |
6x |
7.79 |
9x |
11.69 |
9x |
11.69 |
9x |
3.15 |
1.71 |
customer service |
19x |
24.36 |
8x |
10.26 |
13x |
16.67 |
11x |
14.10 |
12x |
15.38 |
6x |
7.69 |
9x |
3.10 |
1.70 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 96
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
22x |
26.19 |
11x |
13.10 |
7x |
8.33 |
17x |
20.24 |
3x |
3.57 |
14x |
16.67 |
10x |
3.14 |
1.86 |
46% |
quality |
21x |
28.00 |
8x |
10.67 |
13x |
17.33 |
9x |
12.00 |
7x |
9.33 |
11x |
14.67 |
6x |
3.09 |
1.83 |
44% |
documentation |
19x |
26.76 |
7x |
9.86 |
12x |
16.90 |
12x |
16.90 |
7x |
9.86 |
10x |
14.08 |
4x |
3.16 |
1.79 |
36% |
customer service |
19x |
27.94 |
5x |
7.35 |
6x |
8.82 |
18x |
26.47 |
4x |
5.88 |
11x |
16.18 |
5x |
3.25 |
1.84 |
36% |
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9. |
On which days do you use following products:
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Number of participants: 93
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10. |
How many hours per day do you use following products:
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Number of participants: 48
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