1. |
Did you get a pay rise last year?
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Number of participants: 519
345 (66.5%): yes
174 (33.5%): no
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2. |
How often do you use the product XY?
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Number of participants: 545
- (0.0%): daily
545 (100.0%): weekly 
- (0.0%): monthly
- (0.0%): yearly
- (0.0%): never
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3. |
Which cities have you already visited?
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Number of participants: 426
238 (55.9%): New York
211 (49.5%): Paris
152 (35.7%): London
54 (12.7%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 214
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 210
0 = leisure 100 = money
Arithmetic average: 56.62
Mean absolute deviation: 22.12
Standard deviation: 26.59
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6. |
What is more important to you?
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Number of participants: 233
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
44x |
20.47 |
29x |
13.49 |
28x |
13.02 |
41x |
19.07 |
24x |
11.16 |
21x |
9.77 |
28x |
13.02 |
sport |
3.68 |
2.03 |
family |
28x |
13.79 |
33x |
16.26 |
38x |
18.72 |
59x |
29.06 |
21x |
10.34 |
13x |
6.40 |
11x |
5.42 |
career |
3.47 |
1.63 |
leisure |
16x |
8.47 |
17x |
8.99 |
31x |
16.40 |
42x |
22.22 |
43x |
22.75 |
22x |
11.64 |
18x |
9.52 |
money |
4.15 |
1.68 |
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7. |
How satisfied are you with the following items?
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Number of participants: 162
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
price |
29x |
19.59 |
20x |
13.51 |
25x |
16.89 |
32x |
21.62 |
20x |
13.51 |
11x |
7.43 |
11x |
3.20 |
1.59 |
quality |
8x |
5.56 |
20x |
13.89 |
32x |
22.22 |
35x |
24.31 |
26x |
18.06 |
12x |
8.33 |
11x |
3.65 |
1.35 |
documentation |
8x |
6.06 |
17x |
12.88 |
29x |
21.97 |
34x |
25.76 |
24x |
18.18 |
9x |
6.82 |
11x |
3.63 |
1.33 |
customer service |
4x |
3.05 |
15x |
11.45 |
29x |
22.14 |
33x |
25.19 |
20x |
15.27 |
15x |
11.45 |
15x |
3.82 |
1.32 |
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 143
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
11x |
8.87 |
20x |
16.13 |
16x |
12.90 |
22x |
17.74 |
16x |
12.90 |
25x |
20.16 |
14x |
3.79 |
1.68 |
58% |
quality |
8x |
7.02 |
10x |
8.77 |
18x |
15.79 |
28x |
24.56 |
27x |
23.68 |
16x |
14.04 |
7x |
3.97 |
1.44 |
56% |
documentation |
5x |
4.46 |
10x |
8.93 |
19x |
16.96 |
27x |
24.11 |
22x |
19.64 |
21x |
18.75 |
8x |
4.10 |
1.42 |
52% |
customer service |
8x |
7.84 |
10x |
9.80 |
14x |
13.73 |
24x |
23.53 |
18x |
17.65 |
20x |
19.61 |
8x |
4.00 |
1.55 |
59% |
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9. |
On which days do you use following products:
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Number of participants: 147
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10. |
How many hours per day do you use following products:
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Number of participants: 84
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