1. |
Did you get a pay rise last year?
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Number of participants: 767
- (0.0%): yes
767 (100.0%): no 
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2. |
How often do you use the product XY?
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Number of participants: 590
204 (34.6%): daily
174 (29.5%): weekly
102 (17.3%): monthly
25 (4.2%): yearly
85 (14.4%): never
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3. |
Which cities have you already visited?
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Number of participants: 508
276 (54.3%): New York
251 (49.4%): Paris
200 (39.4%): London
84 (16.5%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 260
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 255
0 = leisure 100 = money
Arithmetic average: 51.91
Mean absolute deviation: 22.36
Standard deviation: 26.92
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6. |
What is more important to you?
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Number of participants: 276
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
43x |
17.41 |
31x |
12.55 |
37x |
14.98 |
48x |
19.43 |
28x |
11.34 |
28x |
11.34 |
32x |
12.96 |
sport |
3.81 |
1.98 |
family |
38x |
16.03 |
36x |
15.19 |
43x |
18.14 |
59x |
24.89 |
22x |
9.28 |
18x |
7.59 |
21x |
8.86 |
career |
3.54 |
1.80 |
leisure |
22x |
10.58 |
19x |
9.13 |
29x |
13.94 |
62x |
29.81 |
36x |
17.31 |
16x |
7.69 |
24x |
11.54 |
money |
4.03 |
1.73 |
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7. |
How satisfied are you with the following items?
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Number of participants: 179
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 166
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
22x |
15.38 |
11x |
7.69 |
26x |
18.18 |
20x |
13.99 |
22x |
15.38 |
19x |
13.29 |
23x |
3.55 |
1.69 |
57% |
quality |
17x |
13.71 |
14x |
11.29 |
17x |
13.71 |
24x |
19.35 |
21x |
16.94 |
18x |
14.52 |
13x |
3.65 |
1.67 |
56% |
documentation |
13x |
11.21 |
11x |
9.48 |
22x |
18.97 |
21x |
18.10 |
16x |
13.79 |
16x |
13.79 |
17x |
3.65 |
1.60 |
48% |
customer service |
16x |
14.29 |
8x |
7.14 |
13x |
11.61 |
20x |
17.86 |
19x |
16.96 |
18x |
16.07 |
18x |
3.77 |
1.72 |
53% |
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9. |
On which days do you use following products:
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Number of participants: 149
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10. |
How many hours per day do you use following products:
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Number of participants: 81
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